Аудит кросс-платформенной атрибуции рекламы

★ 7.8 · marketing

ads-attribution is a Claude Code skill that performs a comprehensive cross-platform attribution audit, covering browser, server, platform, analytics, MMP, offline, and app attribution sources — including GA4, AdServices, AdAttributionKit, and integrations with AppsFlyer, Adjust, Branch, and Singular. It inventories every attribution source with its identity, counting, deduplication, and privacy rules, then reconciles comparable events and explains differences caused by consent, modeled data, view-through rules, conversion lag, or mismatched reporting windows. A built-in comparability gate blocks aggregation until sources share the same conversion definition, attribution window, counting method, timezone, currency, and model — for instance, Meta seven-day and Google thirty-day conversions are flagged as incompatible and must be reconciled before any totals are computed. Findings, contradictions, confidence levels, missing evidence, and a measurement improvement plan are returned via a common JSON contract. The skill is built for marketers and analysts diagnosing cross-platform discrepancies or auditing attribution health before campaign optimization decisions.