Планирование бюджета платного трафика

★ 7.8 · marketing

ads-budget is a Claude Code skill that helps plan and audit paid-media budgets, covering spend allocation, bidding strategies, pacing, marginal return, forecasts, and investment tradeoffs across supported platforms. It calculates break-even boundaries with explicit formulas, inputs, and sensitivity cases, factoring in gross margin, cash constraints, sales capacity, attribution uncertainty, and seasonality. For each campaign the skill compares hold, reallocate, scale, reduce, or experiment options using marginal evidence rather than blended averages. The output is a decision-complete plan specifying platform and campaign amounts, timing, owners, guardrails, success measures, and rollback triggers. Heuristics like 70/20/10 or fixed CPA multiples are treated as optional references, not universal rules — core metrics include CPA, ROAS, MER, and LTV:CAC.