Стратегия платной рекламы и медиаплан

★ 7.8 · marketing

ads-plan is a Claude Code skill that builds a professional paid-advertising strategy covering objectives, business economics, platform selection, campaign architecture, audience strategy, creative systems, budget and pacing, measurement, experiments, policy controls, and phased rollout. It ingests setup profiles, industry templates, and current account state, then evaluates channel roles from first principles without mandating every supported platform. For channels outside the twelve-platform baseline, it automatically loads `ads/references/additional-platforms.md` and flags them as research leads until sufficient evidence is available. Every action in the resulting plan gets an assigned owner, timing, dependencies, guardrails, success measures, and rollback conditions. Use it to produce a media plan, PPC strategy, paid-social strategy, campaign architecture, or advertising roadmap — output is returned as canonical JSON alongside a human-readable document.