Аудит серверного отслеживания конверсий

★ 7.8 · marketing

ads-server-side-tracking is a Claude Code skill that performs a comprehensive audit of server-side paid-media measurement, covering server-side Google Tag Manager (sGTM), Meta CAPI Gateway, Conversions API, Events API, and related platform integrations. It maps every pipeline layer — collection, consent, transport, transformation, destination, and observability — then compares browser and server event taxonomies, parameters, IDs, timestamps, currency, and consent state. The skill verifies event deduplication via event_id, checks hashing and data minimization before transmission, and reconciles destination diagnostics with source logs and business conversions. Findings are returned in a structured schema with failure modes, owner, priority, and verification steps; no changes are made to production tracking during the audit. Ideal for teams experiencing conversion data loss, debugging pixel payloads, or migrating to first-party server-side measurement.