Взвешенная оценка конкурентов по девяти критериям

★ 7.9 · research

benchmark-methodology is a Claude Code skill that scores each competitor across nine weighted dimensions using explicit 1–5 rubrics and builds a tension-plot to surface strategic white space. It activates after competitive-platform-analysis has produced a tiered competitor set and feeds directly into competitive-report-structure. The nine dimensions — positioning clarity (18%), brand voice (15%), visual craft (15%), offer packaging (12%), evidence (12%), enterprise-readiness (10%), thought leadership (8%), pricing transparency (5%), and the client's strategic tension (5%) — are scored with a single consistent rubric so the same evidence always earns the same number for any competitor. Dimension 9 always reflects the client's named tension: both poles are scored separately and plotted on a 2×2, because the central question is which rivals already occupy the client's target quadrant. The skill is designed for brand strategists and agencies that need defensible, reproducible competitive benchmarks rather than gut-feel rankings.