Развитие сообщества и community-led growth

marketing

community-marketing is a Claude Code skill that helps build and leverage online communities as a channel for growth and brand loyalty. Part of the marketing skills collection created by Corey Haines for technical marketers and founders, it follows the same pattern as other skills in the set: it reads product-marketing first to ground itself in product context, audience, and positioning before taking action. The skill covers core community management tasks — launching and scaling communities on Discord and Slack, designing a community-led growth strategy, and driving word-of-mouth. It cross-references related skills such as referrals, co-marketing, and churn-prevention, making it useful for anyone who wants to turn community into a measurable, self-sustaining marketing channel.