Стратегия конкурентного ценообразования для ecommerce

★ 7.8 · marketing

competitive-pricing-strategy is a Claude Code skill that builds an evidence-based pricing strategy for ecommerce sellers: it normalizes competitor offers by variant, pack size, condition, shipping, and seller type, then calculates price floors and contribution-margin scenarios from seller-supplied costs. The skill maps budget, value, parity, and premium positions and designs a full price architecture covering regular, launch, promotional, bundle, quantity, and channel-specific prices across Amazon, Shopify, TikTok Shop, Walmart, eBay, and other platforms. It also generates response rules for competitor discounts, stockouts, new entrants, and price wars, while keeping pricing recommendations separate from MAP, tax, and marketplace-policy decisions. The output includes an implementation plan with assigned owners, monitoring criteria, and stop conditions — useful for launching a new SKU, reacting to a competitor's price cut, or structuring a good-better-best tier lineup.