Структура стратегического отчёта о конкурентах

★ 7.9 · research

competitive-report-structure is a Claude Code skill that assembles scored competitor profile cards from benchmark-methodology into a decision-grade competitive report. The entire report is organized around the client's positioning brief — a strategic tension, intended brand balance, differentiator, and target quadrant — and must answer three questions: who to compete with, how to compete, and where the defensible white-space lies. Eight sections cover executive summary, multi-axis market landscape map, competitor tiers (Direct / Adjacent / Aspirational), a heatmap benchmarking matrix across nine dimensions, deep dives on 3–5 instructive competitors, white-space and threat analysis, prioritized strategic recommendations tied to the brand balance, and an auditable sources-and-methodology appendix. The final step in a three-skill competitive intelligence pipeline, built for founders, leadership teams, and consultants who need a defensible client deliverable that drives real decisions.