Маркетинговый копирайтинг и конверсионные тексты

★ 6.6 · marketing

copywriting is a Claude Code skill that helps write and optimize short-form marketing copy: headlines, CTAs, ad copy, landing page copy, and email copy. It applies the PAS, AIDA, BAB, FAB, and 4 U's frameworks alongside a set of headline formulas — from "How to [outcome]" to "[Before] → [After]" — with rules for SERP length limits and platform constraints. The skill assesses context (ad, landing page, email, CTA), goal (awareness, consideration, conversion, retention), and audience before delivering 2–3 headline variants, a body copy structure, and CTA options with A/B testing suggestions. It's built for marketers and founders who need conversion-focused copy with a differentiated angle rather than a restatement of what competitors already say. For long-form article bodies and blog posts, the separate article-content skill applies.