Проектирование и аудит CTA-кнопок

★ 6.6 · marketing

cta is a Claude Code skill that guides the design, optimization, and auditing of call-to-action buttons to improve conversion rates. It generates CTA copy using action-oriented language and loss-aversion techniques, and provides recommendations on color, sizing (minimum 48×48 px for touch targets), button hierarchy, and placement — above the fold, near trust signals, and sticky on long pages. The technical checklist covers semantic HTML, visible focus states, loading states for async operations, cursor-pointer styling, aria-label for icon-only buttons, and smooth hover transitions of 150–300 ms. Use it when working on landing pages, pricing pages, sign-up forms, or product pages, and when planning A/B tests on copy, color, or placement.