Контент от сотрудников и амбассадорство бренда

★ 6.6 · marketing

employee-generated-content is a Claude Code skill that helps plan, launch, or scale an employee-generated content (EGC) and employee advocacy strategy for AI/SaaS products. It covers format selection (social posts, videos, blogs, testimonials), tiered employee segmentation (nano/micro/macro), brief templates with FTC/ASA disclosure requirements, advocacy platforms such as Sociabble and EveryoneSocial, and a full measurement framework tracking engagement, reach, and conversions. The skill incorporates benchmarks from its source material — employee-shared content drives roughly 8× more engagement than brand posts, and LinkedIn employee posts reach ~561% more people than brand page content. B2B and SaaS marketers looking to build or optimize an internal brand ambassador program, especially on LinkedIn, will find it most useful.