Жизненный цикл лида и передача между командами

★ 7.6 · vibe-coding

prd-v08-marketing-ops-handoff is a Claude Code skill that defines lead lifecycle stages from first touch to customer and establishes handoff rules between marketing, sales, and CS teams. It supports three execution modes: quick delivers a 3-stage lifecycle with a single handoff rule and per-stage SLAs; standard builds a full 5-stage lifecycle (Anonymous → MQL → SQL → Opportunity → Customer) with entry/exit criteria and a handoff payload spec; deep adds per-segment routing by ICP, region, or company size, a lead scoring model, rejection-loop rules, and SLA drift monitoring. Outputs include BR-MOPS-* lifecycle rule entries and GTM-MOPS-* handoff flow entries, along with disqualifier-aware rejection routing back to nurture queues. The skill is built for B2B and sales-assisted products — use it when leads are dropping between teams, when layering human sales onto a self-serve motion, or when preparing a RevOps process for a pre-Series A investor audit.