Позиционирование продукта по методу April Dunford

★ 7.6 · vibe-coding

prd-v09-positioning-dunford is a Claude Code skill that applies April Dunford's five-step positioning framework from *Obviously Awesome* during the PRD v0.9 Go-to-Market stage. It works through competitive alternatives (including the status quo), unique attributes, value claims with evidence, best-fit customer segment, and market category as a frame of reference — in that fixed order. Three execution modes are supported: quick produces a single positioning statement and category claim; standard delivers the full five steps with an attribute-to-value table; deep adds A/B positioning candidates, competitor teardowns, and disqualification rules. Outputs are GTM-* entries typed as Positioning and BR-POS-* constraint rules that downstream skills — Offer Construction and Launch Channels — must honor. Confidence scoring follows the P4 guidance: a positioning statement should reach 3/5 before downstream consumption.