Позиционирование продукта и профиль целевой аудитории

marketing

product-marketing is a Claude Code skill that creates and maintains a central product context document covering positioning, target audience, ICP, and core marketing data. It serves as the foundation of the entire Marketing Skills collection — every other skill (SEO, CRO, copywriting, launch, competitors, and more) reads it first to align on product specifics before executing any task. Trigger phrases include "product context", "positioning", "target audience", and "ICP". It is especially useful during team onboarding, rebranding, or GTM strategy preparation. Built for product marketing managers and founders who want their AI coding agent to operate from a single source of truth about the product.