Написание пресс-релизов и медиастратегия

★ 6.6 · marketing

public-relations is a Claude Code skill that guides press release writing and PR strategy for product launches, funding announcements, partnerships, and other news events. It reads project-context.md to pull in accurate positioning, value proposition, and brand voice, then produces a complete release: a headline under 100 characters with strong action verbs, a 50–75 word lead covering all five W's, inverted-pyramid body copy, a quote that adds perspective rather than repeating facts, and a boilerplate. Everything follows AP style with short, single-idea paragraphs so journalists can adapt the text quickly. The skill is built for teams aiming to land in the ~3% of releases that journalists actually read, covering earned media, media relations, and launch channel planning.