Реферальная программа для SaaS-продукта

★ 6.6 · marketing

referral-program is a Claude Code skill that guides the planning, implementation, and optimization of referral programs for SaaS and AI products. It covers reward model selection — two-way, one-way, or tiered (e.g. $10 for 1–5 referrals, $20 for 11+) — alongside tracking methods such as cookies, URL parameters, referral codes, and account association, with attribution windows from 30 to 180 days. Benchmarks are built in: referral channels convert at 3–5% versus 1–2% for ads, CAC runs 50–70% lower, and referred users show 30–50% higher LTV and 20–30% better retention. The skill addresses fraud prevention (self-referral detection, fake-account validation, rate limits) and tool selection across Cello, Viral Loops, ReferralCandy, Impact, and the open-source self-hosted RefRef. Use it when building word-of-mouth growth, refer-a-friend mechanics, or viral loops as an alternative or complement to paid acquisition.