Revenue Operations и автоматизация CRM

automation

revops is a Claude Code skill that covers revenue operations workflows: lead lifecycle management, marketing-to-sales handoff, lead scoring, routing, MQL/SQL qualification, pipeline stage definition, and CRM automation. Part of a marketing skills collection built by Corey Haines for technical marketers and founders, it cross-references sales-enablement and cold-email skills to give the agent a connected view of the full GTM stack. The skill activates when the task involves aligning sales and marketing pipelines, standardizing lead handoff criteria, or reducing manual work in CRM qualification flows. RevOps teams and growth-focused operators will find it useful for systematizing funnel stages and keeping pipeline data consistent across tools.