Настройка аналитики и трекинга в GA4

★ 6.6 · marketing

tracking is a Claude Code skill that guides GA4 analytics implementation, auditing, and optimization — covering web data streams, gtag.js configuration, recommended and custom events, conversions, User ID setup, and CTA attribution for content ROI. It includes naming conventions (snake_case, 40-character limit), attribution model comparisons (data-driven vs. last-click), and a structured optimization flow: clean UTMs → GA4 attribution reports → channel budget reallocation. Ready-to-use tables cover recommended events like purchase, sign_up, and search, alongside gtag.js syntax examples and a testing checklist using Realtime and DebugView. Use it when launching tracking from scratch, fixing data quality issues, or troubleshooting attribution across marketing channels.