Атрибуция трафика и анализ тёмных источников

★ 6.6 · marketing

traffic is a Claude Code skill that guides website traffic analysis across all channels — organic, paid, social, referral, email, and direct — with a focus on attribution accuracy and dark traffic identification. It explains how platforms like WhatsApp, Slack, Discord, and TikTok strip referrer headers and cause misattribution (TikTok and Slack send 100% of clicks as direct), and covers segmenting direct traffic by page type to estimate genuine visits versus dark social. The skill includes UTM parameter best practices, consistent naming conventions, and alignment with GA4 Default Channel Grouping rules to prevent "Unassigned" traffic — a common issue when roughly 30% of campaigns lack proper UTM markup. Marketers and analysts use it to audit traffic sources, fix attribution gaps, and make cleaner budget allocation decisions.