Знаки доверия на сайте: выбор и расстановка

★ 6.6 · marketing

trust-badges is a Claude Code skill that guides the design and placement of trust signals on a website — SSL seals, payment logos (Visa, PayPal, Stripe), review badges (Trustpilot, BBB), money-back guarantees, and privacy compliance marks like GDPR and CCPA. It identifies the site type (e-commerce, SaaS, or lead gen), available badge assets, and placement goals, then recommends a maximum of three badge types to prevent "badge bloat," which can reduce conversions by around 5%. Highest-impact zones are cart and checkout near payment fields, product pages next to the add-to-cart button, and the hero section for "Trusted by" client logos. Output includes a placement map, quantity guidance, and accessibility notes such as proper alt text for badge images. The skill is a practical choice whenever reducing purchase anxiety and improving conversion rates are the goal.