Планирование промо-видео для софта

marketing

video-promo-planning is a Claude Code skill that guides users through the full planning cycle for software product promotional videos targeting Bilibili and YouTube. The skill walks through a structured Discovery phase — product type, target audience, core value proposition, and the single most impressive "aha moment" — then recommends a video style (screen recording, motion graphics, scenario story, or hybrid) and calculates optimal duration per format and platform. Hook design is data-driven: the workflow embeds specific benchmarks such as a 5–10 second capture window, +23% retention from pattern interrupts, +32% watch time from open loops, and the fact that 83% of viewers watch without sound. A dedicated section covers title and thumbnail design using eye-tracking research (decisions made in 10–20 ms) and an AIDA content structure. Ideal for developers and marketers who produce their own product videos and want a script framework tuned to platform algorithms.