Анализ эффективности маркетингового канала

★ 7.5 · marketing

acquisition-channel-advisor is a Claude Code skill that guides product managers and growth teams through a structured, finance-backed evaluation of any acquisition channel to decide whether to scale, test, or kill it. Running as an interactive session of 15–25 minutes, it asks up to four adaptive questions and scores the channel across three dimensions: unit economics (CAC, LTV, LTV:CAC ratio, payback period), customer quality (cohort retention, NRR, churn by channel), and scalability (Magic Number, addressable volume, CAC trend). A built-in decision matrix maps the results to a clear recommendation — scale aggressively, test and optimize, or kill and fix. It's the right tool when allocating marketing budget across paid search, outbound SDR, content, events, or partner referrals, and equally useful when a channel looks underperforming but may have a fixable root cause.