Meta Ads — аудит рекламы в Facebook и Instagram

★ 6.8 · integration

Meta Ads Connect is a Claude Code skill that connects to the Meta Marketing API to pull real Facebook and Instagram campaign data and surface concrete, data-driven optimization actions — not generic Meta advice. Reach for it when your Facebook or Instagram ads stopped converting and you can't tell why, when you need to find where budget is bleeding with no return, when creatives feel burned out or you suspect ad sets are cannibalizing each other in the auction. The skill runs `audit.py` to fetch spend, ROAS, CPM, CPC, and CPP at campaign and ad-set level; CTR, hook rate, hold rate, and thumbstop ratio per creative; frequency, Learning Phase status, audience overlap, and pixel EMQ score. First-time setup requires creating a Meta for Developers app, generating a System User Token with `ads_read` permissions, and saving credentials to `.agents/meta-ads-credentials.json`; a `refresh_token.py` script handles token renewal. The direction is auditing and diagnosing existing campaigns, not launching or bid-managing them — for creative generation, pair it with the ad-creative skill. Output is a seven-dimension account scorecard plus a prioritized action list. Works for anyone with Meta Business account access; does not replace strategic media planning or budgeting decisions.