Позиционирование продукта по Джеффри Муру

★ 7.5 · productivity

positioning-statement is a Claude Code skill that generates a Geoffrey Moore-style positioning statement, clearly articulating who your product serves, what underserved need it addresses, its product category, the benefit it delivers, and how it differs from competitors. It follows the two-part structure from Crossing the Chasm: a value proposition block (For / that need / is a / that) and a differentiation statement (Unlike / provides). The skill accepts any level of input — from a single line with a product name and target customer to a full context dump — and asks only for what's missing. Use it when aligning founders, PMs, and marketing on go-to-market strategy, sharpening messaging against specific competitors, or stress-testing whether your differentiation is real before writing PRDs or sales collateral.