Воркшоп по позиционированию продукта

★ 7.5 · productivity

positioning-workshop is a Claude Code skill that runs a structured, interactive positioning workshop by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. The session takes 60–90 minutes, covers up to five sequential steps with numbered quick-select options, and produces a complete Geoffrey Moore positioning statement ready for stakeholder review. It grounds every choice in real evidence — website copy, customer feedback, win/loss analysis — and deliberately forces hard decisions instead of vague consensus. Product managers use it to align teams before writing PRDs, launch plans, or sales decks, and to fix messaging that feels generic or misaligned ahead of a release.