Ad Creative Audit

marketing

Ad Creative Audit is a Claude Code skill that helps marketers evaluate ads that are already running: copy, images, video, hooks and concepts. Use it when creative has worn out, when variety is unclear, or when you need a brief for the next refresh. The skill sorts ads by concept, hook, offer, format, placement and date, and a simple resize does not count as a new idea. It assesses attention, clarity, proof of the offer, platform-native fit, accessibility, match with the landing page, safe zones and disclosures. Fatigue is diagnosed only from time-series delivery and response data, never from an ad's age. Creative quality, format compliance and measured performance stay separate assessments. The output is prioritized refresh or test briefs with a hypothesis, audience, format, owner and success measure. It invents no universal refresh cadences or thresholds and writes no new copy; a sibling concepts skill does that.