Personal Brand Market Positioning Analysis

★ 6.5 · marketing

authority-engine is a Claude Code skill that automates expert positioning analysis by extracting everything from existing Voice Meta outputs — no manual data entry needed. It reads the Voice DNA Profile and Brand Profile, then uses Perplexity MCP to discover 10–15 competitors and content creators across relevant platforms, including rising voices in the niche. From there it runs a full STP analysis — 4–6 market segments, 1–2 recommended targets, and a positioning statement — then plots a perceptual map on two differentiating dimensions to surface white-space opportunities. Results are saved as `competitors.csv` and `positioning_map.md`. Built around frameworks from April Dunford, Al Ries & Jack Trout, and Philip Kotler, the skill is designed for experts and personal brands looking to claim an uncrowded market position without manual research.