Brand discovery interview and profile

★ 6.5 · marketing

brand-discovery is a Claude Code skill that runs a structured brand discovery interview consisting of 39 questions across four phases: Positioning (questions 1–15), Audience Deep Dive (16–26), Content Strategy (27–34), and Transformation Journey (35–39). It draws on frameworks from April Dunford (positioning), Eugene Schwartz (awareness levels), Dan Henry (audience research), Justin Welsh (content strategy), and Dickie Bush / Nicolas Cole (endless idea generation). Questions are asked one at a time with visible progress tracking («Question X of 39»), each phase pulling from dedicated markdown resource files, and each answer informing the next question. The 20–30 minute session produces a complete Brand Profile Document — a strategic foundation for ongoing content creation — after which users can run `/generate-topics` to generate 50–100 topic ideas from the finished profile.