Портреты покупателей и ICP для маркетинга

★ 7.3 · vibe-coding

buyer-persona-generator is a Claude Code skill that builds detailed buyer personas and Ideal Customer Profiles (ICP) for both B2B and B2C marketing. Each profile covers demographics, psychographics, goals, pain points, ranked evaluation criteria, objections with suggested responses, and a messaging strategy — plus a content map across awareness, consideration, and decision stages. For B2B use cases the skill distinguishes four roles: Economic Buyer, Technical Buyer, Champion, and Blocker; for B2C it covers Primary User, Secondary User, Influencer, and Decision Maker. It fits teams defining a target audience before a product launch, entering a new market segment, refining ad targeting, or equipping sales with structured customer insight.