Competitor comparison SEO pages

marketing

competitor-alternatives is a Claude Code skill that generates SEO-optimized competitor comparison and alternative pages in four formats: a singular alternative page for a specific competitor, a plural alternatives list, a head-to-head "you vs competitor" page, and a competitor-vs-competitor page that positions your product as a third option. If a `.claude/product-marketing-context.md` file exists in the project, the skill reads it automatically before asking any clarifying questions. Each format comes with a defined page structure covering TL;DR summaries, feature and pricing comparison tables, "who it's best for" sections, migration guides, and testimonial blocks. Competitor data is organized into a centralized source of truth so updates propagate consistently across all pages. Built for marketers and SEO specialists who need to capture high-intent competitive search traffic and produce sales enablement content.