Исследование и карточка конкурента

★ 6.5 · marketing

competitor-research is a Claude Code skill that creates or refreshes a single competitor record in a structured comparison catalog. On activation it loads COMPETITOR_GUIDE.md, TRACKING.md, and the index template, then inspects any existing material in the canonical folder or legacy file. The workflow covers identifying the record's current state (missing, legacy-flat, canon-draft, canon-reviewed, or stale), gathering fresh primary sources, and revalidating high-impact claims — identity, links, pricing, deployment model, and comparison axes — before filling structured frontmatter. Facts, evaluations, and editorial opinion are kept strictly separate; axis verdicts use yes, partial, no, or unknown; stale conclusions from legacy records are never silently preserved. Use it whenever the task is to research, validate, or migrate data on a specific competitor.