Анализ вирусности контента через теории коммуникации

★ 8.2 · marketing

dbs-spread is a Claude Code skill that decodes the psychological resonance mechanisms behind content spread using five classical communication theories. It runs the submitted text through Spiral of Silence (Noelle-Neumann, 1974), Uses and Gratifications (Katz, 1959), Framing Theory (Entman, 1993), Two-Step Flow (Lazarsfeld, 1944), and Cognitive Dissonance Theory (Festinger, 1957), producing a one-line finding plus a theoretical rationale for each dimension. The skill then synthesizes a structured output covering the audience's core emotional layer, the effective stance the content takes, what topics the audience still wants to hear on the same emotional frequency, and a focused discussion direction for community chat. It does not predict platform performance metrics or rate content quality. Marketers, content strategists, and community managers use it to understand why certain content travels and how to deepen engagement in the same emotional register.