Оптимизация воронки конверсии

★ 7.1 · marketing

funnel is a Claude Code skill that optimizes the conversion funnel when traffic and offer are already validated hypotheses. It activates at the third stage of PMF diagnosis — only when there is sufficient qualified traffic and a structured offer; otherwise it redirects to the `traffic` or `offer` skills. The process runs in seven phases: mapping every funnel stage from traffic source to post-purchase, collecting per-step metrics, comparing against industry benchmarks, pinpointing the single largest drop-off, and generating 2–3 concrete testable variants (copy rewrites, page restructuring, A/B plan). The session outputs an `Output/Funnel_Audit_[date].md` file with the full funnel map and prioritized recommendations, plus updated `Core/Actions.md` and `Core/Business.md`. Built for founders and marketers who have traffic and a validated product but cannot move conversion rates.