Планирование бесплатного маркетингового инструмента

★ 6.8 · marketing

Free Tool Strategy is a Claude Code skill that helps plan, evaluate, and design a free marketing tool — calculator, generator, grader, auditor, or interactive service — built to attract leads, organic search traffic, and inbound links. Reach for it when you want to build something genuinely useful and give it away: an ROI calculator tailored to your audience, a site grader, a policy generator, or any tool that naturally guides users toward your core product. The skill walks you through an eight-factor scoring framework covering search demand, lead quality, uniqueness, product fit, and build feasibility, then helps you choose a tool type from six categories, pick a lead-capture gating model, define MVP scope, and select the right build approach — custom development, no-code platforms (Outgrow, Involve.me, Bubble, Webflow), or embedding an existing solution. SEO keyword strategy for the tool's landing page and link-building logic are covered as well. The direction here is building a new tool from scratch, not optimizing an existing page (use page-cro for that) or creating downloadable content like ebooks and checklists (use lead-magnets instead). Works for teams of any technical level; less useful if you need a quick answer without exploring business context.