Go-to-market пакет для запуска продукта

★ 8.5 · marketing

Product Launch is a Claude Code skill that turns new-product or feature information into a ready-to-use Word document: a full launch plan with timeline, channel checklist, press release, and FAQ. Reach for it when you need a go-to-market package fast before a deadline, when multiple teams are involved and ownership is unclear, or when you're drafting a feature announcement and don't want to write a press release from scratch. The skill walks through six structured parts: launch overview with positioning and three key messages; a phase-by-phase timeline table (T−4 weeks warm-up / T−1 week prep / launch day / T+2 weeks follow-up); channel checklist with format, publish time, and owner per channel; a news-style press release under roughly 600 words with quote placeholders; an FAQ of at least 10 questions ready for support copy-paste; and an internal readiness checklist covering sales talking points, monitoring metrics, and rollback conditions. Phased launches (private beta / public beta / GA) are handled — each phase gets its own row with a promotion condition. The document is delivered via Word-file creation tools available inside Claude Code. This skill creates the launch plan; it does not execute publishing or post to channels. All claims and pricing are drawn solely from user-provided facts; quotes for real people are never invented — only placeholders are generated.