Генерация слоганов и бренд-истории

★ 8.5 · marketing

Brand Copywriting is a Claude Code skill that turns product and audience information into multiple versions of taglines, selling points, and brand story, delivered as a ready-to-use Markdown document. Reach for it when you need a batch of tagline options for a product launch, want to rewrite dry feature lists into user-centered selling points for a landing page, or need a brand story in both a full website version and a short social-media cut. The skill opens by collecting everything in one go — what the product does, whose problem it solves, the key differentiator, brand tone, placement channel, and any banned words. It then proposes three positioning angles (functional, emotional, identity) and produces a structured Markdown document: 10 taglines grouped by angle with a recommended top 3 and rationale, 3–5 selling points each in a short (≈15 words) and long (≈40 words) version, a brand story in two lengths (≈150-word website and ≈60-word social), and a tone guide of three "we say / we never say" pairs. Claims about efficacy or financial returns are flagged for legal review before they go live. All specifications and statistics come strictly from user-provided facts — nothing is invented. Works well for product launches, rebranding, and ad copy preparation; does not replace a full brand strategy audit.