Контент-план и тексты для соцсетей

★ 8.5 · marketing

Social Media Content is a Claude Code skill that builds a four-week content calendar and a set of platform-specific copy for the first week, delivered as an Excel workbook and a Markdown document, based on the account's positioning. Reach for it when launching a brand-new account and unsure where to start, when posts feel inconsistent across platforms, when the content plan lives only in someone's head, or when a single message needs to be repurposed for Instagram, TikTok, LinkedIn, and X at once. The skill begins by clarifying platforms, account goal (followers, conversion, or brand awareness), posting frequency, and available assets such as product photos or founder video. It then defines 3–5 content pillars with their share of posts and purpose. The Excel workbook includes a Calendar sheet (date, platform, pillar, topic, format, key message, CTA, owner, status) and a Pillars sheet; the Markdown file covers Week 1 copy section by section: RedNote/Instagram with a ~20-character keyword title and grouped hashtags, TikTok/Reels/Shorts with a hook-body-prompt script and visual cues, a LinkedIn article with subheadings, and X/Threads posts within 280 characters. Every topic is rewritten for each platform rather than copied verbatim.