Планирование маркетинговой кампании в Word

★ 8.5 · marketing

Marketing Campaign Planner is a Claude Code skill that converts campaign goals, budget, timing, and audience into a review-ready Word document covering all key sections: overview, mechanics and run-of-show, channel plan, materials list, itemised budget, KPIs, and a retrospective template. Reach for it when you need to pull together a full product launch plan, build a seasonal promotion, map out an offline event, or structure an online campaign from reach to conversion — and have something ready to share with stakeholders the same day instead of starting from scratch in spreadsheets. The skill walks you through the process step by step: it asks for any missing inputs in a single prompt, offers two or three themed directions with core mechanics to choose from, then builds the document with segment tables, budget line items, and trackable metrics. Budget totals are kept within your ceiling with a 5–10 % contingency reserve; any unconfirmed unit costs are flagged as estimates. Only KPIs with a named data source make it into the plan. For prize draws, giveaways, and referral mechanics, the skill reminds you to verify local advertising regulations and platform rules — current rules always prevail. Works for sales campaigns, promotions, live events, and digital campaigns. Does not replace legal review of promotions or provide verified market pricing.