12-Month Marketing Plan with AARRR

marketing

12-Month Marketing Plan with AARRR is a Claude Code skill that builds a detailed twelve-month marketing plan for a client, a company or your own product at fractional CMO level. Use it when you need a growth or go-to-market plan for the team and investors, a 90-day roadmap, or a finished audit turned into actions. It runs with the /marketing-plan command in three phases: an intake interview and data gathering, approval of thirteen sections one by one, then compilation and verification. It covers acquisition, activation, retention, referral and revenue, a current-state score across 17 sections from 0 to 5, two budget methods, funding-stage unlocks, a tool stack, an idea bank and metrics, adjusted for B2B SaaS, consumer apps, hardware, marketplaces or developer tools. The result is one Markdown file ready to paste into Notion. Progress is saved, so you can resume. For one channel use the channel skills.