Marketing Brief Shaper from Vague Request

★ 7.5 · marketing

marketing-shaper converts a vague marketing request in Claude Code into a well-scoped brief that downstream skills and subagents can act on without ambiguity. It triggers on phrases like "shape this campaign", "plan this launch", "content strategy", "growth plan", or the /mshape slash command. Acting as an intake interviewer rather than an implementer, it runs up to two rounds of questions to identify the load-bearing elements — audience, channels, success metric, and timeline — then produces one of five brief types: Campaign, Content, Optimization, Research, or Pipeline. The resulting brief feeds directly into downstream skills such as content-ops, growth-engine, or outbound-engine. Ideal for marketers and product managers who need to turn a half-formed launch idea into an executable plan before any real work begins.