Разработка продуктового предложения (оффера)

★ 7.1 · marketing

offer is a Claude Code skill that guides entrepreneurs through creating or refining a product offer using a structured methodology built around the "3 Descriptions" framework. Before any design work begins, the skill requires three clearly articulated elements: the client's current situation (described better than they could themselves), the desired outcome in their own words, and the product as an explicit bridge between the two. The process covers deep customer discovery (targeting five real conversations before building anything), four conversion levers — solving a sleep-disrupting problem, eliminating buyer risk through guarantees or outcome-based pricing, building proof through early testimonials, and applying genuine scarcity — plus pricing anchored to transformation delivered rather than production cost. A completed session produces either a full offer specification ready to sell or build, or a prioritized improvement plan, with Core/ and Output/ files updated and the next execution step named. It's designed for founders whose offer isn't converting, who lack customer validation, or whose product promise feels vague.