Offer Design with Bonuses and Guarantees

marketing

Offer Design with Bonuses and Guarantees is a Claude Code skill that helps experts, agencies and founders build or fix an offer, meaning what you sell, not the sales page. Use it when an offer is not converting, a service needs packaging into a product, or you need bonuses, a guarantee, an honest deadline, a name or a payment plan for a course, consulting, coaching, info product or high-ticket B2B. The skill measures value as dream outcome and likelihood of success against time and effort. It scores the four levers from 1 to 10, finds the weakest of six offer components and advises fixing one lever at a time. Reference files cover eight guarantee types, bonuses as objection handlers, honest scarcity formats, playbooks by business type and six before and after examples. Fake countdown timers and inflated bonuses are rejected. For self-serve SaaS tiers, start with the pricing skill.