SaaS Pricing Strategy Development

marketing

pricing-strategy is a Claude Code skill that helps design pricing, packaging, and monetization strategy for SaaS products — from choosing the right value metric to structuring tiers and setting price points backed by research. When triggered by requests like "help me set pricing" or "design my plans," the skill first checks for a `.claude/product-marketing-context.md` file to avoid redundant questions. It covers the Good-Better-Best tier framework, a reference table of common value metrics (per user, per usage, per transaction, flat fee, and others), the Van Westendorp price sensitivity method for finding an acceptable price range, MaxDiff analysis to rank feature value, and pricing-page psychology including anchoring and the decoy effect. The skill is built for founders and product managers who are building monetization from scratch or improving conversion rates and ARPU on an existing product.