Sales Collateral, Scripts and Playbooks

marketing

Sales Collateral, Scripts and Playbooks is a Claude Code skill that prepares the documents and scripts a B2B sales team uses to close deals. Requests: "make a pitch deck for our reps", "a one-pager to leave after meetings", "our team keeps hearing the same objections, write a doc", "a demo script", "an ROI calculator for sales calls", or "a proposal template". It first clarifies the value proposition, sales motion and buyer personas, then builds: a deck following the arc from problem and cost of inaction to approach, product, proof, case study, implementation, ROI, pricing and next step, tuned for technical, economic or champion buyers; four kinds of one-pagers; an objection table (response, proof point, follow-up question); scripts for discovery calls, first demos, technical deep-dives and executive overviews; an ROI calculator, case briefs, proposals, playbooks and persona cards. Competitor comparison pages, website copy and cold emails belong to other skills.