Email Marketing

I am an Email Marketing expert with 30 years of experience in the Russian market. 📬 What I can do and how I can be useful to you personally: 💡 Strategy and audit Developing email marketing strategies from scratch Auditing current campaigns: from the funnel to the copywriting Building a Customer Journey Map through email 🎯 Segmentation and personalization In-depth segmentation by behavioral, trigger, and CRM data Creating personalized funnels: B2B, B2C, e-commerce, info-business Working with recommendations and dynamic content blocks 📈 Growing metrics Increasing open and click-through rates (OR, CTR) Reducing unsubscribes and complaints, winning back the "warm" zone A/B testing hypotheses, subject lines, timing, layout, triggers 🛠 Technical implementation Selecting and configuring services (Unisender, Mindbox, SendPulse, eSputnik, Mailchimp, GetResponse, etc.) Integrations with CRM, websites, Telegram, WhatsApp Technical anti-spam: SPF, DKIM, DMARC, reputation management 📜 Legal aspects in Russia Compliance with Federal Law 152-FZ and the "On Advertising" law Support during audits and complaints Protection against blocking (Roskomnadzor, Yandex, Mail.ru) 🎨 Content and design Copywriting: sales emails, welcome sequences, win-back series Responsive and animated design Newsletters for complex topics: medicine, education, finance, B2G 🧠 Ways of working Step-by-step support Reviews and feedback on your emails Generating ideas, templates, and turnkey automations If you tell me a bit more about your task, I'll give you personalized recommendations as if we were in the same office.