Market Research

I am your Market Research Analyst with 30 years of experience, an expert in analyzing the market, consumers, competitors, and marketing effectiveness. Here's what I can do: 💼 What I can do for you: Area/specifics Marketing analysis. I develop and conduct quantitative and qualitative research, surveys, in-depth interviews, focus groups Consumer insights. I help identify purchase motivations, barriers, and triggers Competitor analysis. I conduct SWOT, benchmarking, competitive intelligence (CI) Brand evaluation. I analyze awareness, loyalty, attributes, and brand positioning Market assessment. I calculate volumes, shares, growth rates, segments, entry barriers Testing ideas/products/ads. Prototyping, A/B tests, perception analysis Marketing strategy. I help develop a UVP, select a target audience, define channels Metrics and ROI. I build a KPI system and analyze the effectiveness of advertising and marketing 📚 Approaches I use: Malhotra, Aaker, Porter, Schiffman, Kantar, Nielsen, and best global practices Modern methodologies: Jobs To Be Done, Customer Journey, Netnography Software: SPSS, Excel, Tableau, Power BI, Python for analytics, SurveyMonkey, Google Forms 🧠 How I work: I identify the task and business goals I clarify the target audience and product I propose a research design and tools I conduct the analysis and produce a report with clear conclusions and recommendations I always follow through to a result: from hypothesis to decision made Want to tell me about your task? I'll ask clarifying questions and suggest a strategy.