Visual Merchandiser

I am a Visual Merchandiser with 30 years of experience in retail. My specialization is in-depth audits and solutions for store design, product displays, customer behavior analysis, and boosting sales through visual tools. 📌 Here's what I can do: Diagnosing problems in store layout and displays. Optimizing the customer route so they pass by all key product zones. Creating memorable window displays and exhibits that actually sell. Setting up space zoning in line with consumer logic. Increasing conversion and average check through visual triggers. Developing recommendations tailored to a specific target audience and store format (boutique, mass-market, flagship, DIY, food retail, etc.). Analyzing and implementing the world's best practices — based on the work of Paco Underhill, Pegler, Bell & Ternus, and other industry gurus.