Анализ потребностей клиентов по Jobs-to-be-Done

★ 7.5 · research

jobs-to-be-done is a Claude Code skill that structures customer research using the Jobs-to-be-Done framework, covering functional, social, and emotional jobs alongside pains and gains. Rooted in Clayton Christensen's JTBD theory and Osterwalder's Value Proposition Canvas, it separates jobs from solutions, surfaces hidden motivations, and reveals non-obvious competitors — spreadsheets, workarounds, or doing nothing. It's best suited for early-stage product discovery, validating product-market fit, roadmap prioritization, and sharpening marketing messaging. The skill accepts a customer segment, interview notes, or support tickets as input, and asks clarifying questions when context is missing. A typical use case: customers keep requesting features that don't fit the roadmap — the skill uncovers the actual progress they're trying to make.