Claude Content Skills

Claude content skills are editorial procedures written down once: how an article is structured in your project, what separates newsletter copy from landing page copy, which tone is acceptable and which is not. Claude applies them identically on every run, so the output stops depending on how well someone happened to phrase the request that day. The hard problem in generated text is not model quality but reproducibility. The same request asked twice returns different structure and tone, and an editor spends the saved time reconciling them. A skill pins the structure and the style rules to a file and removes that variance. That gives the test for a good content skill: it describes checkable things — block order, length, banned phrasings, mandatory elements — rather than the mood the text should have. None of this requires a bigger model — it requires the rules to exist somewhere other than in the editor's head.

Editorial policy is a separate win. Prohibitions — never promise results, never name competitors, no figure without a source — live in the skill rather than in an editor's memory, and they apply to every piece, including the ones written in a hurry.

The collection below covers drafting and editing, marketing copy, and publication prep.

Skills in this collection

1565 skills in this collection; the 24 highest-rated are listed below.

• Go-to-market пакет для запуска продукта — Product Launch is a Claude Code skill that turns new-product or feature information into a ready-to-use Word document: a full launch plan with timeline, channel checklist, press release, and FAQ. Reach for it when you need a go-to-market package fast before a deadline, when multiple teams are involved and ownership is unclear, or when you're drafting a feature announcement and don't want to write a press release from scratch. The skill walks through six structured parts: launch overview with positioning and three key messages; a phase-by-phase timeline table (T−4 weeks warm-up / T−1 week prep / launch day / T+2 weeks follow-up); channel checklist with format, publish time, and owner per channel; a news-style press release under roughly 600 words with quote placeholders; an FAQ of at least 10 questions ready for support copy-paste; and an internal readiness checklist covering sales talking points, monitoring metrics, and rollback conditions. Phased launches (private beta / public beta / GA) are handled — each phase gets its own row with a promotion condition. The document is delivered via Word-file creation tools available inside Claude Code. This skill creates the launch plan; it does not execute publishing or post to channels. All claims and pricing are drawn solely from user-provided facts; quotes for real people are never invented — only placeholders are generated.
• Планирование маркетинговой кампании в Word — Marketing Campaign Planner is a Claude Code skill that converts campaign goals, budget, timing, and audience into a review-ready Word document covering all key sections: overview, mechanics and run-of-show, channel plan, materials list, itemised budget, KPIs, and a retrospective template. Reach for it when you need to pull together a full product launch plan, build a seasonal promotion, map out an offline event, or structure an online campaign from reach to conversion — and have something ready to share with stakeholders the same day instead of starting from scratch in spreadsheets. The skill walks you through the process step by step: it asks for any missing inputs in a single prompt, offers two or three themed directions with core mechanics to choose from, then builds the document with segment tables, budget line items, and trackable metrics. Budget totals are kept within your ceiling with a 5–10 % contingency reserve; any unconfirmed unit costs are flagged as estimates. Only KPIs with a named data source make it into the plan. For prize draws, giveaways, and referral mechanics, the skill reminds you to verify local advertising regulations and platform rules — current rules always prevail. Works for sales campaigns, promotions, live events, and digital campaigns. Does not replace legal review of promotions or provide verified market pricing.
• Генерация слоганов и бренд-истории — Brand Copywriting is a Claude Code skill that turns product and audience information into multiple versions of taglines, selling points, and brand story, delivered as a ready-to-use Markdown document. Reach for it when you need a batch of tagline options for a product launch, want to rewrite dry feature lists into user-centered selling points for a landing page, or need a brand story in both a full website version and a short social-media cut. The skill opens by collecting everything in one go — what the product does, whose problem it solves, the key differentiator, brand tone, placement channel, and any banned words. It then proposes three positioning angles (functional, emotional, identity) and produces a structured Markdown document: 10 taglines grouped by angle with a recommended top 3 and rationale, 3–5 selling points each in a short (≈15 words) and long (≈40 words) version, a brand story in two lengths (≈150-word website and ≈60-word social), and a tone guide of three "we say / we never say" pairs. Claims about efficacy or financial returns are flagged for legal review before they go live. All specifications and statistics come strictly from user-provided facts — nothing is invented. Works well for product launches, rebranding, and ad copy preparation; does not replace a full brand strategy audit.
• Контент-план и тексты для соцсетей — Social Media Content is a Claude Code skill that builds a four-week content calendar and a set of platform-specific copy for the first week, delivered as an Excel workbook and a Markdown document, based on the account's positioning. Reach for it when launching a brand-new account and unsure where to start, when posts feel inconsistent across platforms, when the content plan lives only in someone's head, or when a single message needs to be repurposed for Instagram, TikTok, LinkedIn, and X at once. The skill begins by clarifying platforms, account goal (followers, conversion, or brand awareness), posting frequency, and available assets such as product photos or founder video. It then defines 3–5 content pillars with their share of posts and purpose. The Excel workbook includes a Calendar sheet (date, platform, pillar, topic, format, key message, CTA, owner, status) and a Pillars sheet; the Markdown file covers Week 1 copy section by section: RedNote/Instagram with a ~20-character keyword title and grouped hashtags, TikTok/Reels/Shorts with a hook-body-prompt script and visual cues, a LinkedIn article with subheadings, and X/Threads posts within 280 characters. Every topic is rewritten for each platform rather than copied verbatim.
• Сторителлинг на основе данных — data-storytelling is a Claude Code skill that transforms raw data into compelling narratives designed to drive decisions and inspire action. It provides a six-step narrative arc — Hook, Context, Rising Action, Climax, Resolution, and Call to Action — alongside a Setup/Conflict/Resolution framework and a three-pillar model covering data, narrative, and visuals. Extended pattern documentation and worked examples are stored in `references/details.md`. The skill is built for analysts, product managers, and business leaders who need to craft executive presentations, quarterly business reviews, investor decks, or data-driven reports for non-technical audiences — any situation where the goal is not just to surface numbers but to communicate insight and drive a clear next step.
• UX-тексты интерфейса: кнопки, ошибки, подсказки — better-writing is a Claude Code skill that helps write and review any user-facing interface copy: button and link labels, form errors, placeholders, empty states, onboarding flows, settings labels, and notifications. It encodes 11 UX writing principles — one consistent voice with tone that shifts by context, verb-first button labels, error messages that state how to fix the problem adjacent to the failing field, empty states that orient and prompt action, and a unified vocabulary across multi-step flows. Scope is clearly bounded: capitalization via text-transform and truncation belong to the better-typography skill, aria-invalid and live-region markup to better-accessibility, and translated-string spacing to better-layout. Built for developers and designers who write or audit product copy and want interface text that is clear, consistent, and self-explanatory without extra guidance.
• Оптимизация хука для коротких видео — dbs-hook is a Claude Code skill that diagnoses problems in the first five seconds of short-form video and generates optimized hook options for TikTok, Instagram Reels, and YouTube Shorts. It follows a five-phase workflow: first assessing content quality and material richness across five dimensions — impactful data, transformation stories, memorable quotes, authority references, and pain-point resonance — before proceeding to any hook optimization. If the content passes, the skill audits the existing hook against six criteria: independence from the title, presence of an attention grab, suspense without revealing the answer, credibility, voiceover friendliness, and alignment with the body content. It then produces 10–15 alternative openings using three methods: extracting existing material, supplementing with additional facts, and reframing conclusions as open questions. Designed for creators who want to reduce early drop-off rates and improve audience retention on short-video platforms.
• Типографика и оформление текста в UI — better-typography is a Claude Code skill that controls how text renders, wraps, and behaves in the UI — from typeface selection to fine typographic details. It ships seven reference files covering font choosing and pairing, variable fonts and OpenType features, type scale and heading hierarchy, wrapping and punctuation, underlines and selection styling, a CSS cheat sheet with Tailwind equivalents, and a structured review output format with a severity scale. Use it when picking or pairing typefaces, configuring woff2 loading, setting up a type scale, checking heading levels, styling text in components, handling truncation or line clamping, or auditing frontend code for typography issues like broken line-height, excessive letter-spacing, or poor text contrast.
• Анализ вирусности контента через теории коммуникации — dbs-spread is a Claude Code skill that decodes the psychological resonance mechanisms behind content spread using five classical communication theories. It runs the submitted text through Spiral of Silence (Noelle-Neumann, 1974), Uses and Gratifications (Katz, 1959), Framing Theory (Entman, 1993), Two-Step Flow (Lazarsfeld, 1944), and Cognitive Dissonance Theory (Festinger, 1957), producing a one-line finding plus a theoretical rationale for each dimension. The skill then synthesizes a structured output covering the audience's core emotional layer, the effective stance the content takes, what topics the audience still wants to hear on the same emotional frequency, and a focused discussion direction for community chat. It does not predict platform performance metrics or rate content quality. Marketers, content strategists, and community managers use it to understand why certain content travels and how to deepen engagement in the same emotional register.
• Анализ текста на признаки AI-генерации — dbs-ai-check is a Claude Code skill that scans copy for AI writing fingerprints and produces a numbered detection report with direct quotes from the original text and a severity rating for each signal. It checks 22 characteristics — including suspiciously smooth sentence rhythm, fabricated anecdotes, high-density "not X but Y" reversals, and over-polished emotional arcs — while adjusting thresholds for genre: a closing power line is normal in short-video scripts but a red flag in a long-form essay. By default the skill diagnoses only and does not rewrite; if the user asks to revise, it asks one targeted question per flagged passage to help the author find their own voice rather than swap one AI pattern for another. It is built for copywriters, editors, and content creators who want an honest read on how human their writing actually sounds.
• Генератор заголовков для Xiaohongshu — dbs-xhs-title is a Claude Code skill that selects the best headline formula for Xiaohongshu from a library of 75 validated templates organized across 12 psychological trigger categories, then generates custom titles with a clear explanation of why each formula was chosen. Acting as a formula matcher rather than a freeform title generator, it traces every output to a specific formula number — covering triggers from cognitive conflict and fear of loss to social proof, controversy, and interactive formats. Each recommendation includes the original viral headline from the platform, the formula template, and a one-line rationale. Built-in quality rules cap titles at 20 characters and require at least two of six engagement signals: contrast, numbers, curiosity, conflict, time promise, or result promise. Designed for content marketers, social media managers, and creators who need high-click-rate headlines for the Xiaohongshu platform.
• Диагностика контента для соцсетей — dbs-content is a Claude Code skill that diagnoses how to turn a confirmed content topic into high-quality social media content — without writing it for you. It identifies the best format (short video, long video, image-text post, livestream, or article), matches it to the right platform (小红书, 抖音, X, WeChat Official Account), and runs a five-dimension audit: text cleanliness and absence of AI-flavored phrasing, cover and headline effectiveness, expression efficiency, cognitive gap versus competitors, and a concrete AI-assisted workflow recommendation. The session ends with a structured diagnostic report and a single actionable first step. Built for content creators, knowledge bloggers, and founders who monetize through self-publishing and need a clear answer to "how exactly should I execute this topic."
• Доступность интерфейса по стандартам WCAG — better-accessibility is a Claude Code skill that covers accessibility engineering for product interfaces — from focus states and keyboard navigation to ARIA, forms, screen readers, and touch targets following WCAG principles. It organizes guidance into seven areas: focus and keyboard, semantics and ARIA, forms, screen readers, hit areas, motion and zoom, and a structured review output format with a severity scale. Concrete patterns include roving tabindex for composite widgets, inert-based modal focus trapping, aria-invalid with aria-describedby for form errors, prefers-reduced-motion handling, and minimum 24×24 CSS-pixel targets per WCAG 2.5.8 AA. Use it when building or reviewing UI components, modals, menus, or custom widgets, and when a keyboard or screen-reader bug needs to be diagnosed and fixed.
• Комплексный аудит интерфейса — better-interface is a Claude Code skill that performs a cross-discipline interface review by routing a screen, flow, feature, or product to six domain skills — better-accessibility, better-layout, better-writing, better-typography, better-colors, and better-ui — then consolidating their findings into a single ranked verdict. The skill owns orchestration only: each domain's rules remain with its owning skill, and better-interface never duplicates or overrides them. Two modes are available — quick (HIGH and MEDIUM issues only, capped at 5 findings along the primary path) and full (up to 15 findings across all states, including empty, loading, error, and narrow-width). Before reviewing, it identifies the framework, styling system, design tokens, and supported viewports so every suggested fix matches the project's own idiom. Use it when a holistic evaluation of a screen or flow is needed rather than a single-domain audit.
• Редактура сценария для удержания зрителя — dbs-script-flow is a Claude Code skill that checks short-video scripts for paragraph cohesion, information density, and spoken-word fluency, pinpointing the exact moments where viewers are likely to swipe away. Analysis runs across three dimensions: logical continuity between paragraphs, redundancy or filler within each segment, and sentence-level readability for delivery out loud. Every issue is tagged with a risk level — 🔴 high (likely drop-off), 🟡 medium (possible distraction), 🟢 minor suggestion — so creators can prioritize fixes. Once the audit is complete, the skill offers in-line markup editing: the original text is preserved with strikethroughs alongside 🆕 replacements, making every change immediately visible. It is built for short-form video creators who want to improve completion rates and polish voice-over scripts while keeping their own tone intact.
• Психологический аудит текста на резонанс с аудиторией — dbs-resonate is a Claude Code skill that diagnoses content drafts using five communication psychology frameworks to pinpoint exactly why a piece fails to resonate with its audience. It works through a structured workflow: extracting every claim in the draft, identifying the single core mechanism, then evaluating resonance across five theoretical dimensions — Spiral of Silence (Noelle-Neumann, 1974), Uses and Gratifications (Katz, 1959), Framing Theory (Entman, 1993), Two-Step Flow (Lazarsfeld, 1944), and Cognitive Consistency (Festinger, 1957). Each dimension is rated effective, weak, or ineffective with a finding tied directly to specific lines in the draft. The output is an actionable report specifying what to cut, what to compress into supporting detail, what to amplify, and what to keep — plus a one-sentence skeleton of the revised piece. Ideal for video scripts and social posts that feel correct but fail to engage or spread.
• Цветовая система для цифровых продуктов — better-colors is a Claude Code skill that covers the full lifecycle of a color system for digital products — from building and naming a palette to applying it consistently and verifying contrast. Six reference files handle distinct concerns: palette structure (ramps, neutrals, status colors), ramp generation from a brand color with dark-mode support, two-tier token naming (primitives by hue, semantic tokens by role), color usage rules (one meaning per color, gradients, emphasis), APCA and WCAG contrast checking, and format work including notation choice, conversion, and Display P3 fallbacks. Contrast accessibility is intentionally delegated to better-accessibility; surfaces and shadows belong to better-ui. The skill suits teams creating a new oklch-based system, auditing an existing codebase, or migrating to semantic design tokens.
• Ревью качества интерфейса в диффе — interface-review is a Claude Code skill that evaluates interface quality for a specific change — uncommitted work, the current branch, or a pull request — rather than the full codebase. It resolves the change scope, expands affected files to their blast radius of surfaces, reads both sides of every diff hunk, and classifies each finding as `Introduced`, `Regression`, or `Pre-existing`. Removed lines are checked against Removed Signals rules to catch regressions invisible in the post-change state. The final verdict, output format, severity cap, and consolidation rules are handed off to the `better-interface` skill; correctness, tests, security, and performance are explicitly out of scope. Ideal for developers who want automated interface-focused code review that tracks what a change broke, not just what it added.
• Принципы полировки UI-компонентов — better-ui is a Claude Code skill that provides design engineering principles for making interfaces feel polished and considered. It covers 13 concrete principles with exact values: concentric border radius (outer = inner + padding), optical over geometric alignment, layered box-shadows for depth, interruptible CSS transitions, stagger entrances at ~100 ms intervals, scale(0.96) on press, icon cross-fading via opacity/scale/blur (0.25→1, 4px→0px), and transition suppression during theme switches. The skill organises guidance across surfaces, enter/exit animations, icon transitions, micro-interactions, and performance, with linked recipe files for CSS, Tailwind, and Framer Motion. Use it when building or reviewing UI components, hover states, shadows, or any visual detail where the interface feels subtly off.
• Профессиональная вёрстка и выравнивание UI — better-layout is a Claude Code skill that teaches Claude to structure web UI through grouping, alignment, reading order, and progressive disclosure. It covers spacing between controls, layout margins, adaptive breakpoints, container queries, RTL direction, logical CSS properties, and safe area insets. The skill activates on layout, spacing, alignment, negative space, visual hierarchy, responsive layout, and full-bleed content scenarios. Use it when building or reviewing pages and components for correct spacing and alignment — hit areas and focus behavior are handled by better-accessibility, visual polish by better-ui, and text spacing by better-typography.
• Higgsfield Soul — обучение модели лица — higgsfield-soul-id is a Claude Code skill that trains a personalized Soul identity model on a person's face photos, making it reusable across any number of image and video generations. It accepts 5–20 face photos with varied angles and lighting, and supports two variants: `--soul-2` for image generation and `--soul-cinematic` for cinematic or video work. After training completes, the skill returns a `reference_id` that can be passed to higgsfield-generate using models like `text2image_soul_v2` or `soul_cinema_studio`. A paid Higgsfield Basic+ plan is required. It's the right choice when you need a consistent digital twin or personal avatar across multiple generations — as opposed to one-shot face swaps handled by higgsfield-generate with `--image`.
• Higgsfield — создание визуальной бренд-системы — higgsfield-brandkit is a Claude Code skill that creates and extends complete visual brand systems through the Higgsfield CLI and bundled deterministic local tooling: color palettes, SVG logo marks, typography, mockups, social graphics, packaging, signage, merchandise, posters, presentation decks, and editable PPTX/PDF brandbooks. Official supplied assets are preserved as fixed constraints, approvals are persisted locally, and only dependent outputs are regenerated. The skill operates in three modes — applying existing brand assets, filling missing identity slots, or building a new identity from scratch when explicitly requested. It suits teams and freelancers who need to establish a visual identity or apply branding across multiple materials; it is not intended for unbranded image generation, product catalog photography, or website implementation.
• Генерация PDF из JSON через React — PDF Generation from JSON via React is a Claude Code skill that renders PDF documents from JSON specifications using @json-render/react-pdf on top of @react-pdf/renderer. Reach for it when you need to auto-generate invoices, reports, or templated documents from structured data, when you want to define a PDF layout in JSON without writing JSX by hand, or when the PDF must be streamed directly into an HTTP response. It ships a full set of standard components — Document, Page, View, Row, Column, Heading, Text, Image, Link, Table, List, Divider, Spacer, and PageNumber — and exposes three output modes: renderToBuffer for in-memory use, renderToStream to pipe into a Node.js HTTP response, and renderToFile to write directly to disk. External state is managed via createStateStore, custom components are registered with defineRegistry, and a server-safe entry point (@json-render/react-pdf/server) lets you import the schema and catalog without pulling in React. Install via npm: @json-render/core and @json-render/react-pdf. The direction is generating PDFs from data, not parsing or converting existing PDF files. Works well in Node.js back-end or server-rendering contexts; not the right fit if you need to read, edit, or convert existing PDF documents.
• Генерация email-писем из JSON на React Email — React Email Template Builder is a Claude Code skill that converts JSON specs into HTML or plain-text email output using @react-email/components and the @json-render/react-email renderer. Reach for it when you need to auto-generate transactional emails — welcome messages, password resets, order confirmations — from structured JSON data, when an AI pipeline produces an email spec on the fly and you need it rendered immediately into client-safe HTML, or when your team maintains a catalog of email components and wants to compose emails declaratively rather than hand-coding HTML tables. Built in TypeScript: a flat element tree (Html → Head + Body → Container → content nodes) is processed server-side by renderToHtml and renderToPlainText; conditional visibility ($cond, $state), repeat loops, and custom components registered via defineRegistry with Zod prop validation are all supported. All styles are inlined for broad email-client compatibility — no external CSS. The @json-render/react-email/server sub-path exposes schema and catalog without pulling React or @react-email/components into server bundles. The skill generates emails from data — it is not a visual drag-and-drop editor or a sending service; delivery still requires an external provider such as Resend or SendGrid.

FAQ

How do I make Claude write in my brand voice?

Voice is set by examples and prohibitions, not adjectives. A skill describes the structure, three to five sample paragraphs that worked, and an explicit list of what must not appear. That holds up far better than "write in a friendly but professional tone", which gets reinterpreted on every run.

How is a content skill different from a saved prompt?

A prompt is a one-off you paste and adjust each time. A skill sits in the project and loads itself when the task arises, so its rules reach every piece of copy in the project — not only the ones where somebody remembered the right prompt.

All Claude Code skills